6 Steps to Package Your Expertise in a Course

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Dec 11, 2024

Kristina Azarenko, an SEO expert and course creation coach, shares her inspiring transition from a full-time SEO career to a thriving online course business, boasting over $500,000 in sales. She discusses the importance of identifying your niche and developing a clear course framework. Kristina emphasizes starting the course creation journey without having all the answers and introduces six strategic steps for launching a successful online course. Her insights offer valuable guidance for those looking to turn their expertise into impactful educational experiences.

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ANECDOTE

Kristina's Journey to Course Creation

Kristina Azarenko quit her job in 2019 without savings or a plan, transitioning from full-time SEO work to entrepreneurship.
She realized business skills were essential, alongside expertise, leading her to create a general SEO course while simultaneously working with clients.

INSIGHT

The Power of Niching Down

Starting with a general course allowed Kristina to discover her niche in technical SEO.
This specialization led to significant success, demonstrating the power of niching down.

ADVICE

Packaging Expertise Effectively

Package your expertise into a course, focusing on actionable steps for consumption.
Don't just regurgitate information; teach in a way that facilitates application.

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