two & a half gamers ☠️ The end of original creatives: Creative Trends just got darker
Creative trends are getting darker, faster, and more automated.
In this Creative Trends episode, we break down how AI creatives now dominate volume, why Golden Goblins mechanics are everywhere, how celebrities are quietly replacing UGC, and why IP infringement is no longer being enforced.
We analyze Dark War’s AI-first strategy, Supercent’s creative flood, merge drama escalation, and the uncomfortable reality of what actually scales in 2026.
What we cover
• AI-generated creatives at scale
• Golden Goblins copy machine
• Celebrity ads vs AI characters
• Merge drama and moral collapse
• IP infringement in UA
• Creative cost collapse
Key takeaway
If it converts, it ships.
Everything else is optional.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 — Intro & Creative Trends setup
01:55 — The recurring themes of this cycle
03:30 — Golden Goblins and idle dominance
05:10 — Category consolidation: idle, lumber, miner
06:45 — Early AI hooks and fake characters
08:15 — One-to-one creative copying explained
10:00 — Supercent’s volume strategy
11:45 — AI influencers and talking characters
13:30 — Celebrities quietly returning to ads
15:30 — Royal Kingdom creative pressure
17:20 — Side-view mechanics becoming standard
19:00 — AI bears, yetis, and mascots
21:00 — Dark War’s AI-first creative factory
24:40 — 80–90% AI adoption reality
26:30 — Creative cost collapse
28:00 — FastSpring D2C segment
29:30 — Merge drama escalation
31:00 — IP infringement everywhere
33:30 — Networks not enforcing anything
35:30 — Travel Town and drama maximalism
38:30 — Morals vs performance
40:00 — Outro & final thoughts
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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