[Step by Step] What Exactly Is the Value in Headless Commerce? (Feat. Tyson Graham, Vue Storefront)

What you want is optionality, but there is another level that isn’t just a first-party option in your eCommerce tech stack. there is an entire level we haven't thought about as an option.

“People don’t buy protocols, they buy products.” – Phillip

There are some advantages of headless in a world where legacy technology is really just slowing down in a sense, and the world is speeding up.

“We realized that there needs to be a head for headless that everyone can use, so the agnostic sort of storefront really is the head for headless. The advantages with optionality means that you can switch things in and out as you need them.” –Tyson

Like a myth or ghost story, headless is very similar. There can be a lot of misinformation spread.

“The unique aspect of your brand as a merchant is that experience. The thing you own is the experience. You're not different because you have a subscription to X-provider. You're not different because you're using a certain CMS, you're different and memorable and ultimately creating value for yourself and shareholders and customers because of that experience.” –Tyson

If you have the right setup, you can zig when others are zagging, but you can’t do that without the right technologies in place.

[Step by Step] What Exactly Is the Value in Headless Commerce? (Feat. Tyson Graham, Vue Storefront)

Headless Needs a Real Head

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