Bloomberg Businessweek ICYMI: MNTN's First Earnings Report
Aug 7, 2025
Mark Douglas, founder and CEO of MNTN, discusses the future of TV advertising, highlighting how his platform makes it as measurable as online ads. He delves into the importance of AI and creative networks in helping brands new to TV ads, reducing production costs. Mark also traces his journey from Oracle to eHarmony, emphasizing MNTN's growth potential and its mission to empower small businesses in the streaming space. He shares insights on navigating the challenges of the industry while forging a path to becoming a market leader.
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MNTN's Unique TV Ad Platform
- MNTN enables small and mid-sized businesses to advertise precisely on streaming TV, a new channel for many.
- This allows challenger brands to grow beyond paid search and social by reaching audiences on big screens.
Return on Ad Spend Insights
- Typical return on ad spend for customers ranges from two to three times their investment.
- Strong product-market fit leads to higher returns; weaker fit results in lower returns.
Expanding TV Ad Market
- 97% of MNTN's customers have never advertised on TV before.
- MNTN is expanding the market by introducing many new companies to TV advertising on streaming.