Building a Market Leader in Performance TV Advertising

MNTN is redefining how brands use television by making TV advertising as measurable, precise, and performance-driven as Internet searches and social media. MNTN’s software is helping a new generation of marketers turn Connected TV into a core part of their growth strategy.

Mark Douglas, the company's founder, chairman and CEO, says he's bullish about the future of TV ads with MNTN developing new technologies and bringing on content creators to help small businesses build ads on streaming platforms. Mark speaks with Carol Massar and Matt Miller on Bloomberg Businessweek Daily

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