The Dr. Hyman Show How the Food Industry Targets Children
Jul 5, 2019
Children are relentlessly targeted by aggressive marketing strategies promoting unhealthy food. The food industry spends billions each year, with kids seeing over 6,000 junk food ads. This bombardment is especially intense in low-income and minority communities, contributing to rising obesity rates. Experts discuss the dark side of food marketing and the need for action to protect children’s health. Promoting cooking skills and healthy eating habits emerges as a crucial countermeasure against the influence of processed foods.
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Targeted Advertising
- The food industry targets children with unhealthy food ads.
- This marketing is especially aggressive towards low-income and minority children.
Subway Ad Study
- A study of subway ads in the Bronx revealed that unhealthy food ads were disproportionately placed in low-income, minority neighborhoods.
- These ads weren't correlated with foot traffic, suggesting targeted marketing towards vulnerable populations.
Coca-Cola's Tactics
- Former Coca-Cola president Jeffrey Dunn revealed the company's marketing tactics.
- These include "up and down the street" marketing, targeting corner stores near schools to hook children early.