My Amazon Guy Mitchell Bailey Etailz Chief Operating Officer Rebranding to Kaspien #81
Sep 4, 2020
25:44
This is the first time Mitchell has been on a podcast, so you're getting an exclusive look at what it takes to run a large publicly traded company in eCommerce. We discuss Etail's journey, their new brand name, and how to compete with Amazon. Steven Pope also went onto the etailz podcast with CEO Kunal Chopra.
- Discuss etailz's journey
- Mitchell has been with etailz since 2011 when it was around a single coffee table. Now at 60,000 square feet business.
- About Kaspien / etailzs
- FBA - 800-900 brands working with
- Drop ship business 50,000 sku
- How to compete with Amazon
- Don’t outsource a core competency
- Infrastructure
- Ad management
- Supply management
- Demand forecasting
- Healthy inventory turns
- Infrastructure
- Challenges/wins
- What challenges have you had to overcome?
- Supply chain disruption
- Rebrand that will be going public on 9/3.
- What makes your heart sing
- How to beat Amazon
- Target, Walmart, Etsy, Shopify
- Walmart fulfillment centers
- How to grow sales
- Consistency
- Pricing
- Messaging
- Imagery
- Content
- Really defined strategy
- Consistency