Second in Command: The Chief Behind the Chief with Cameron Herold

Ep. 402 - Ra Optics COO, Tim Jacobsen

Aug 13, 2024

Tim Jacobsen, COO of Ra Optics and entrepreneur in innovative health solutions, shares insights on the transformative power of light in wellness. He discusses how celebrity endorsements have skyrocketed Ra Optics' visibility. Tim details his strategies for managing a global team, overcoming time zone challenges, and ensuring effective communication. The conversation also touches on the balance between style and science in eyewear, and how authentic connections drive business growth and operational success.

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Intro

00:00 • 2min

Authenticity in Leadership and Business Growth

01:44 • 13min

Influencer Impact and the Science Behind Health Products

14:52 • 4min

The Intersection of Style and Science in Eyewear

18:27 • 2min

The Truth About Manufacturing in China

20:12 • 3min

Building Celebrity Connections in Wellness Marketing

23:39 • 4min

Celebrity Influence and Effective Team Communication

27:19 • 2min

Navigating Startup Dynamics and Growth

29:28 • 13min

In today's episode of the Second in Command podcast, Cameron is joined by Tim Jacobsen, COO of Ra Optics, as they dive into the intriguing world of innovative health solutions and entrepreneurial challenges.

You'll learn how Ra Optics has attracted attention from high-profile celebrities and what sets their approach apart in a competitive market. The discussion looks at the evolving focus on light and its impact on well-being, contrasting historical breakthroughs with modern trends.

Cameron and Tim also explore the complexities of managing a global team, especially when facing the challenges of different time zones and remote work dynamics. Gain valuable insights into maintaining clear communication and effective delegation within a growing organization.

This episode is a compelling blend of practical advice and personal anecdotes, making it a must-listen for those interested in leadership and innovation.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why celebrities are increasingly endorsing light-based health products and how this trend has impacted Ra Optics' brand and mission. (22:05)
How Tim manages communication and coordination with a geographically dispersed team, including the strategies used to stay aligned despite time zone differences. (25:57)
How Jacobsen identifies and resolves bottlenecks within the company, emphasizing the role of effective delegation and process improvement in maintaining operational efficiency. (29:21)
How focusing on empathy and personal connections can differentiate a business in an era dominated by technology and AI. (31:39)
The importance of taking risks and learning from failures, and how early career setbacks can be valuable stepping stones for future success. (38:21)
And much more...

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