Second in Command: The Chief Behind the Chief with Cameron Herold
Ep. 402 - Ra Optics COO, Tim Jacobsen
Aug 13, 2024
Tim Jacobsen, COO of Ra Optics and entrepreneur in innovative health solutions, shares insights on the transformative power of light in wellness. He discusses how celebrity endorsements have skyrocketed Ra Optics' visibility. Tim details his strategies for managing a global team, overcoming time zone challenges, and ensuring effective communication. The conversation also touches on the balance between style and science in eyewear, and how authentic connections drive business growth and operational success.
42:48
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Quick takeaways
- Ra Optics successfully leverages celebrity endorsements and the science of light to enhance brand credibility and customer engagement.
- Tim Jacobsen emphasizes the importance of consistent communication and personal relationships in managing a geographically dispersed remote-first team.
Deep dives
The Importance of Vision and Leadership
Effective leadership is rooted in a strong vision and the ability to communicate that vision passionately. The CEO's commitment to building a significant impact has been a driving force behind the growth of the company, inspiring the COO and the team to embrace a shared mission. This energy and obsession with the vision not only motivates the staff but also builds trust with external partners and vendors. Such an environment where the founder’s enthusiasm aligns with the operational strategies creates a culture of high performance and accountability.
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