Jacob and Nikhil sit down with Dr. Austin Chiang, an interventional GI doc and Chief Medical Officer of Medtronic’s GI business who also has >500K TikTok Followers. We discuss how social media companies deal with public health issues, how doctors can use social media, lessons from being a “physician influencer,” the consumerization of GLP-1s and more.
0:00 intro
1:02 how Austin got into medicine and social media
4:59 highlights and lowlights of being a recognizable figure in the medical world
8:47 balancing engagement with education
25:22 how to steer away from misinformation
30:51 the consumerization of GLP-1s
39:24 tips for doctors on social media
45:45 how to market to physicians
47:31 public health campaigns on social media
52:10 Austin’s favorite post
Vital Signs with Jacob Effron and Nikhil Krishnan