E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal.

But what caused this?

Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail.

This is Taylor Swift’s marketing strategy that caused her to become one of the biggest trends of 2024.

From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/

00:00 Taylor Swift's Popularity Spike 00:48 A Marketing Masterclass 01:52 Reddit Insights 02:33 NFL and PR Strategies 07:30 Merchandising and Fan Engagement 09:02 Consistency and Branding 12:23 Concluding Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media