Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

24 snips

Aug 20, 2025

Discover how the innovative app Snipd uses AI to elevate podcast listening and community engagement. The hosts tackle the 'curse of knowledge,' offering tools to improve brand communication by focusing on customer perspectives. Learn the art of transforming negatives into positives in branding while stressing the need for clarity in messaging. With compelling examples, they showcase how small businesses can thrive with clear, straightforward brand messaging that resonates in a competitive landscape.

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ANECDOTE

How The Host Found Snipd

Kyle describes discovering Snipd, a podcast app that 'remembers' clips you make while listening.
He explains it auto-generates quotes and summaries so you can revisit learning later.

INSIGHT

Names Must Explain The Product

A name must convey what the product does because you won't be there to explain it.
If you must explain your name, it fails as the primary communication tool.

INSIGHT

The Curse Of Knowledge Explained

Donald Miller introduces the 'curse of knowledge' as the main naming problem.
Being close to a product makes you assume others understand what you mean.

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Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It’s your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?

In today’s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You’ll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone’s brain. Listen in to discover the simple shifts that make your message irresistible.

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