Pursuit of Wellness
Mari & Greg on IVF, Imposter Syndrome & Building a Brand Together
Mar 24, 2025
Join Mari and Greg as they celebrate the launch of their new soda, inspired by classic flavors like Shirley Temple. They share behind-the-scenes tales from Expo West and discuss the challenges of entrepreneurship. The duo also opens up about navigating IVF and the pressures of imposter syndrome in their professional lives. Balancing careers and personal aspirations is tricky, but their honest conversation offers valuable insights on maintaining relationships and staying grounded while pursuing big dreams.
40:42
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Quick takeaways
- The hosts introduced their healthier soda at Expo West, aiming to provide a flavorful, prebiotic alternative to traditional sugary beverages.
- They candidly discussed balancing entrepreneurship with personal life challenges, emphasizing the coexistence of family goals and professional fulfillment during IVF.
Deep dives
The Significance of Expo West
The Expo West event is highlighted as a premier platform for debuting new product innovations in the natural foods industry. It serves as a key opportunity for brands to showcase their products to major retailers like Amazon, Costco, and Target, potentially leading to broader market access. For the hosts, it marked a significant moment as they introduced their new soda, a healthier alternative aimed at transforming the traditional soda market. This event, attended by over 100,000 industry professionals, represented a milestone in their journey as entrepreneurs who previously only launched products online.
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