Mari & Greg on IVF, Imposter Syndrome & Building a Brand Together
Mar 24, 2025
auto_awesome
Join Mari and Greg as they celebrate the launch of their new soda, inspired by classic flavors like Shirley Temple. They share behind-the-scenes tales from Expo West and discuss the challenges of entrepreneurship. The duo also opens up about navigating IVF and the pressures of imposter syndrome in their professional lives. Balancing careers and personal aspirations is tricky, but their honest conversation offers valuable insights on maintaining relationships and staying grounded while pursuing big dreams.
40:42
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
The hosts introduced their healthier soda at Expo West, aiming to provide a flavorful, prebiotic alternative to traditional sugary beverages.
They candidly discussed balancing entrepreneurship with personal life challenges, emphasizing the coexistence of family goals and professional fulfillment during IVF.
Deep dives
The Significance of Expo West
The Expo West event is highlighted as a premier platform for debuting new product innovations in the natural foods industry. It serves as a key opportunity for brands to showcase their products to major retailers like Amazon, Costco, and Target, potentially leading to broader market access. For the hosts, it marked a significant moment as they introduced their new soda, a healthier alternative aimed at transforming the traditional soda market. This event, attended by over 100,000 industry professionals, represented a milestone in their journey as entrepreneurs who previously only launched products online.
Introducing a Healthier Soda Alternative
The soda being introduced is framed as a healthier, prebiotic alternative to traditional sugary beverages. With minimal calories and organic cane sugar, it aims to cater to health-conscious consumers looking for flavorful options without additives. A standout flavor, the Shirley Temple soda, garners particular excitement due to its authentic taste and natural ingredients. The hosts emphasize the aim of making this product accessible through availability at Walmart, increasing its reach to a wider audience.
Navigating Entrepreneurship and Family Life
The discussion delves into the challenges of balancing a thriving entrepreneurial career with personal life, particularly in light of pursuing family goals. One host expresses feelings of guilt for not being able to work at full capacity during a pivotal time in their IVF journey. They discuss the importance of recognizing that personal fulfillment and family goals can coexist, and that stepping back at times can be essential for long-term success. This honest reflection resonates as a common struggle among individuals managing careers while seeking to start families.
Advice on Overcoming Imposter Syndrome
Imposter syndrome is addressed as a common issue faced by entrepreneurs, particularly when surrounded by more traditionally educated peers. One host shares their coping mechanism, which involves adopting a mindset of confidence through self-affirmation and recognizing past achievements. The discussion highlights the importance of honesty in admitting when one doesn’t have all the answers, while encouraging individuals to embrace their unique skill sets. This perspective is framed as vital for fostering confidence in both personal and professional arenas.
Ep. 185: It’s a big moment for Bloom, so Greg and I are sharing the behind-the-scenes story of Bloom Pop—our brand-new soda! From unveiling it at Expo West to the inspiration behind our favorite flavor (hi, Shirley Temple!), we’re breaking down what this moment means to us as partners in business and life. We also answer your Qs about burnout, imposter syndrome, and how I’m navigating IVF while slowing down professionally. This one’s part business update, part life chat, and part real talk about shifting priorities and staying grounded through change. If you’ve ever chased a big dream while juggling real life—this one’s for you.