This Week in Startups Bing to integrate ChatGPT, Microsoft’s first union + Flux Gourmet review with Lon Harris | E1651
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Jan 5, 2023 
Lon Harris, a renowned film critic known for his insightful reviews, joins to discuss the dark comedy 'Flux Gourmet,' which satirizes the art world. The conversation takes a fascinating turn as they delve into the impact of streaming economics and the recent cancellations of popular shows. Before that, there’s a compelling discussion on Bing's integration of ChatGPT and how it might challenge Google's dominance, as well as the significance of Microsoft’s first union in the gaming industry and its implications for labor dynamics.
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Bing vs. Google
- Microsoft integrating ChatGPT into Bing is a potential game-changer, directly challenging Google's dominance.
- The strategy is to provide direct answers instead of search results, disrupting Google's cost-per-click model.
Monetizing AI Search
- Offer a freemium model for ChatGPT integration: limited free searches, then a monthly/annual subscription for unlimited privacy-focused searching.
- Monetize free searches with non-skippable video ads before displaying answers or within the answers themselves.
Algorithmic Bias Risks
- Implementing AI in search has risks, including algorithmic bias reflecting societal biases from training data.
- This poses a brand risk, as seen with Microsoft's past racist chatbot and the Apple Card's gender bias.