014 - An Argument for In-Person Research w/ Craig Perlmutter

Find more posts and resources at www.scalingresearch.com.

In today’s episode, I’m chatting with Craig Perlmutter. Craig is a Design and Research Ops lead with a wealth of experience, particularly with research labs. Our conversation explores the uniqueness of in-person research within a lab, and it’s value in our remote-leaning world.

We cover:

• Craig’s path from working on call centre software to running his first research lab.
• Using a lab to highlight the value of research to senior leadership.
• In-person vs remote research: when and why each is valuable.
• Setting up a research lab, including how to create a proof of concept.

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How to get in touch with Craig:

LinkedIn: Craig Perlmutter

Radio Station: skylinegold.co.uk (Saturdays at 8:00 am)