Drew Lydecker - The Trusted Advisor Movement

In this episode of Partnerships Unraveled, we dive deep into the transformative power of trusted advisors in the channel with Drew Lydecker, Co-founder and President of AVANT Communications. With a career spanning influential roles at WorldCom, AT&T, and CDW, Drew has firsthand insights into how technology adoption and partner ecosystems have evolved into indispensable drivers of enterprise success.

Together, we explore:

• The shift from brand loyalty to best-of-breed solutions and its impact on decision-making.
• Why trusted advisors are becoming the cornerstone of IT strategy, navigating choice overload for CIOs and CTOs.
• The growing role of OpEx models in reshaping the market landscape.
• Predictions for the channel’s evolution over the next five years, and how vendors can align with this seismic shift.

Tune in for actionable strategies and Drew’s unique perspective on building partnerships that truly last.

Connect with Drew  :  https://www.linkedin.com/in/drew-lydecker/

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