Improving Sales and Marketing Alignment

A coaching business with separate sales and marketing teams was experiencing a significant opportunity cost due to lack of collaboration. Prospects were being chased by the sales team for extended periods without being passed back to marketing. By implementing a simple process, where prospects were handed over from marketing to sales at the appropriate time, the business saw a drastic improvement. Within six weeks, they experienced double the deal flow, highlighting the importance of aligning sales and marketing efforts.