Chief Audience Officer 221 | What is a Chief Audience Officer?
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May 27, 2025 The term 'Chief Audience Officer' represents a shift in how businesses approach audience engagement. The rebranding aims to foster long-term growth and better audience connections. The host discusses the pitfalls of following trendy tactics and the personal journey of evolving as a business creator. Insightful feedback from listeners highlights the significance of targeting a specific audience. Additionally, there's a new podcast production service introduced to help streamline content editing. Embracing change is key in today's podcast landscape.
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Chief Audience Officer Role
- Every audience-driven business needs a Chief Audience Officer role like a CFO or COO.
- This role advises business owners on building and serving an engaged audience of buyers.
Naming Journey Insight
- Kevin struggled to find a podcast name that fit his expanded business focus beyond podcasting tactics.
- He rejected generic names and names with 'content' to avoid blending in with typical content marketing advice.
Audience Building Focus
- Kevin distinguishes between creators monetizing content and CEOs using content to build business.
- He targets CEOs aiming to leverage audience-building for business growth, not just creators or hobbyists.