YouTube Creators Hub

The Psychology Of Why People Click On Thumbnails With Ken Carruth From The4thKen

22 snips
Apr 12, 2024
Ken Carruth, a 21-year-old content creating barber, shares tactics for quick success on YouTube by storytelling through haircuts. Topics include the transformative power of haircuts, monthly earnings, social media growth strategies, thumbnail psychology, and emphasizing authenticity for YouTube success.
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ANECDOTE

Editor Found Him Through Mutual Contact

  • His current editor reached out after editing thumbnails and they bonded over style and understanding.
  • The working relationship grew from listening and consistent communication, not from expensive hiring trials.
ADVICE

Every Video Needs A Story

  • Treat every haircut video as a story with a clear problem and satisfying resolution.
  • Use that narrative to reach casual viewers beyond your niche.
ANECDOTE

Book Video Days And Offer Free Cuts

  • Ken runs video days and offers free haircuts to Philadelphia locals who want to be featured.
  • He also sometimes offers free cuts to paid clients when their hair makes compelling footage.
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