Dr Saira Hameed is a consultant endocrinologist working at the Imperial Weight Centre and at Imperial College London. Her work focusses on researching the drivers for appetite, obesity, and regulation of body weight to develop science-based interventions that help people manage their weight and lead healthier lives.

In this episode the experts discuss the impact of obesity on individuals’ health, on the NHS and wider society, and the science behind sugar, fats, and processed foods. Dr Hameed’s book, ‘The Full Diet’, explains the weight loss programme that is used in the NHS by clinicians and patients and was developed and trialled at Imperial College.

Saira’s 3 tips:

Short term – do everything you can to remove ultra-processed foods from your environment
Medium term – look at all the factors that contribute to your weight such as your stress levels, sleep, activity levels and seek to address those too
Longer term – be your own biggest fan. Feeling good about yourself will have a positive ripple effect on other areas of your life.

‘The Full Diet’ book is available now and published by Michael Joseph.

Find her on her social channels on Instagram https://www.instagram.com/drsairahameed/ and Facebook https://www.facebook.com/thefulldietbook

Episode 835 - Marketing in the absence of first person experience