How to Use Broad Match Keywords in Google Ads

John reveals how he uses broad match keywords to widen reach, lessen click farm traffic in Performance Max, and get high-quality leads and conversions.

Watch this video to learn more about broad match keywords in Google Ads - how they work, the factors and limitations to consider when using it, and the tips and tricks John uses to optimize your campaigns with broad match.

Plus, learn about the instances when search terms do not matter and what you should consider instead to scale your campaigns.

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | How to Use Broad Match Keywords in Google Ads

0:52 Broad Match is smarter now

4:23 Broad Match for lead generation can be very tricky

8:15 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists

9:28 Search terms don’t matter

14:28 Bidding on keywords that target multiple languages

18:38 Using broad match keywords to see what works

20:34 The limitations of testing what works with broad match keywords

21:39 Broad match will match to your brand

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

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