

CM 065: Tim Wu on Reclaiming Our Attention
4 snips Dec 5, 2016
Tim Wu, a Columbia Law School professor and author of The Attention Merchants, delves into the hidden effects of constant attention demands in our lives. He discusses how advertising shapes our decisions, tracing its roots from wartime propaganda to modern clickbait. Tim shares fascinating stories, like early suffragettes promoting cigarettes and the rise of Consumer Reports against ads. He emphasizes the importance of creating ‘sacred spaces’ and highlights the need for genuine human connections to reclaim our attention in a monetized world.
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Attention as a Harvested Resource
- Attention is a resource that businesses harvest from us like commodities.
- We are the resource being exploited by the 'attention merchants'.
Attention Determines Life Options
- What we pay attention to shapes what options we perceive in life.
- Attention sets the menu for our decisions and identity.
Benjamin Day's Penny Press Innovation
- Benjamin Day created the penny press in the 1830s by selling newspapers at a loss but with exciting stories.
- He made money by reselling large audiences' attention to advertisers, inventing an ad-supported business model.