The Be Unstoppable Podcast

Christine Osazuwa: "If you're scared to do something, then do it scared!" - The Be Unstoppable Podcast

Nov 4, 2024

Christine Osazuwa, founder and CEO of Measure of Music and a trailblazer in music tech, shares her journey from grassroots in Baltimore to reshaping the industry. She discusses the unique challenges faced by Black women in tech, the role of data in music, and why embracing fear is vital for growth. Christine candidly tackles imposter syndrome, emphasizes authenticity on LinkedIn, and explores how AI can enhance creativity. Her insights inspire listeners to take risks and seize opportunities to build a collaborative and inclusive music community.

01:32:26

Episode guests

Christine Osazuwa

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Christine Osazuwa highlights the importance of embracing non-traditional career paths and making strategic decisions for personal and professional growth.

Self-belief is crucial for overcoming societal limitations, especially for marginalized individuals in predominantly white industries, as emphasized by Christine's journey.

The Measure of Music initiative was created to empower individuals in the music tech space, showcasing the need for inclusive community-building efforts.

Christine discusses how artificial intelligence can enhance artistic creativity by automating tasks, allowing artists to focus on genuine human expression.

Deep dives

Christine's Early Influences and Passion for Music

Christine Osasawa reflects on her upbringing in Baltimore, Maryland, which was not recognized as a prominent music city. Despite this, her love for music began at a young age, inspired by listening to her father's records. Her passion intensified when she watched music awards and felt a desire to be someone influential in the music industry. At age 14, Christine proactively took steps to engage with the local music scene by launching a music magazine and running street teams, proving that passion can flourish even outside major markets.

Intro

5min

Navigating the Music Industry: A Non-Traditional Journey

18min

Navigating Audience Insights and Identity in Music

27min

Navigating Imposter Syndrome and Authenticity

20min

Empowering Musicians through Tech

9min

Passion for Empowering Artists in a Collaborative Space

2min

Embracing Risk and AI in Music

9min

Embracing Fear on the Journey to Unstoppability

3min

Be Unstoppable Podcast – Episode 5: Christine Osazuwa

In Episode 5, host Ben Wynter connects with Christine Osazuwa, the visionary Founder & CEO of Measure of Music, former Chief Strategy Officer for ticketing and event marketing startup Shoobs, and previous Global Marketing Director of Global Insights for Warner Music Group, as well as Head of Insights and Data Analytics at Universal Music Group where she was behind the growth of artists such as Billy Eilish, Anitta, Burna Boy, Dua Lipa, Lizzo and more. Christine’s journey in music tech and data has reshaped the industry, and her influence spans further as a board member at The LIVE Association, Indie Venue Week, and Keychange US.

Join us as Christine shares her journey from breaking into the music industry to establishing herself as a trailblazer in the music tech space. She dives into the unique challenges of carving out a niche as a Black female leader in tech, what the future of AI holds, the role data plays in shaping today’s music industry, and the strategies she’s used to build a massive LinkedIn following of over 34,000. Christine speaks openly about imposter syndrome and explains why, in her world, it’s not a thing. She also unpacks why staying too long in any one job can hinder growth and innovation and what really happened at the ill-fated music industry start up Pollen. Christine reflects on the impact of POWER UP! on her career and personal growth, revealing how being part of this community gave her the network and support she never had before.

This conversation with Christine is pure inspiration as she provides actionable insights on career growth, self-belief, navigating the tech and music landscape and staying grounded in a fast-paced industry. Whether you’re looking to expand your career or draw inspiration from a powerhouse leader, this episode is for you.

Don’t miss this empowering story behind one of the music industry’s most unstoppable voices!

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Access bonus footage by joining our Patreon here.

Follow our host Ben Wynter: click here

Special thanks to our partners UD Talent House & The CUT!

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The Be Unstoppable Podcast

Christine Osazuwa: "If you're scared to do something, then do it scared!" - The Be Unstoppable Podcast

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Christine's Early Influences and Passion for Music

Embracing a Non-Traditional Path

The Value of Confidence and Self-Advocacy

Building the Measure of Music Community

Navigating Challenges and Sticking to Core Values

The Role of AI in Music and Creative Industries

Unstoppable Mindset: The Key to Success

Get the Snipd
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AI-powered
podcast player

Discover
highlights

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The Be Unstoppable Podcast

Christine Osazuwa: "If you're scared to do something, then do it scared!" - The Be Unstoppable Podcast

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Christine's Early Influences and Passion for Music

Embracing a Non-Traditional Path

The Value of Confidence and Self-Advocacy

Building the Measure of Music Community

Navigating Challenges and Sticking to Core Values

The Role of AI in Music and Creative Industries

Unstoppable Mindset: The Key to Success

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

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highlights

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moment

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