Christine Osazuwa: "If you're scared to do something, then do it scared!" - The Be Unstoppable Podcast

Nov 4, 2024

Christine Osazuwa, founder and CEO of Measure of Music and a trailblazer in music tech, shares her journey from grassroots in Baltimore to reshaping the industry. She discusses the unique challenges faced by Black women in tech, the role of data in music, and why embracing fear is vital for growth. Christine candidly tackles imposter syndrome, emphasizes authenticity on LinkedIn, and explores how AI can enhance creativity. Her insights inspire listeners to take risks and seize opportunities to build a collaborative and inclusive music community.

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Intro

00:00 • 5min

Navigating the Music Industry: A Non-Traditional Journey

05:06 • 18min

Navigating Audience Insights and Identity in Music

22:40 • 27min

Navigating Imposter Syndrome and Authenticity

49:38 • 20min

Empowering Musicians through Tech

01:09:36 • 9min

Passion for Empowering Artists in a Collaborative Space

01:18:38 • 2min

Embracing Risk and AI in Music

01:20:36 • 9min

Embracing Fear on the Journey to Unstoppability

01:29:28 • 3min

Be Unstoppable Podcast – Episode 5: Christine Osazuwa

In Episode 5, host Ben Wynter connects with Christine Osazuwa, the visionary Founder & CEO of Measure of Music, former Chief Strategy Officer for ticketing and event marketing startup Shoobs, and previous Global Marketing Director of Global Insights for Warner Music Group, as well as Head of Insights and Data Analytics at Universal Music Group where she was behind the growth of artists such as Billy Eilish, Anitta, Burna Boy, Dua Lipa, Lizzo and more. Christine’s journey in music tech and data has reshaped the industry, and her influence spans further as a board member at The LIVE Association, Indie Venue Week, and Keychange US.

Join us as Christine shares her journey from breaking into the music industry to establishing herself as a trailblazer in the music tech space. She dives into the unique challenges of carving out a niche as a Black female leader in tech, what the future of AI holds, the role data plays in shaping today’s music industry, and the strategies she’s used to build a massive LinkedIn following of over 34,000. Christine speaks openly about imposter syndrome and explains why, in her world, it’s not a thing. She also unpacks why staying too long in any one job can hinder growth and innovation and what really happened at the ill-fated music industry start up Pollen. Christine reflects on the impact of POWER UP! on her career and personal growth, revealing how being part of this community gave her the network and support she never had before.

This conversation with Christine is pure inspiration as she provides actionable insights on career growth, self-belief, navigating the tech and music landscape and staying grounded in a fast-paced industry. Whether you’re looking to expand your career or draw inspiration from a powerhouse leader, this episode is for you.

Don’t miss this empowering story behind one of the music industry’s most unstoppable voices!

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