27min chapter

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Christine Osazuwa: "If you're scared to do something, then do it scared!" - The Be Unstoppable Podcast

The Be Unstoppable Podcast

CHAPTER

Navigating Audience Insights and Identity in Music

This chapter explores the vital role of data and audience insights in shaping an artist's engagement strategies, emphasizing the need to tailor approaches based on fan behavior and demographics. It also highlights the unique challenges faced by Black women in the music industry, advocating for a redefinition of professional identity beyond conventional labels. Additionally, the discussion focuses on community support and personal growth through initiatives like Power Up, which aim to empower underrepresented creators in breaking industry barriers.

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