The Walker Webcast Ryan Marshall, President and CEO of PulteGroup Inc.
Nov 14, 2024
Ryan Marshall, President and CEO of PulteGroup, Inc., leads one of America's largest home builders. In this engaging conversation, he discusses the ever-evolving housing market and the company’s pivot towards value creation after the financial crisis. Ryan reveals insights on the challenges of rising costs, buyer demographics, and the urgent need for more housing supply. He shares his personal journey to CEO and emphasizes the importance of fostering a team-first culture while exploring lucrative markets like Denver and Salt Lake.
AI Snips
Chapters
Transcript
Episode notes
Marshall's CEO Transition
- Ryan Marshall became PulteGroup's CEO after Elliott Management took a position in the company.
- This transition was relatively smooth due to a pre-existing succession plan.
ROIC over Revenue
- PulteGroup shifted its strategy from prioritizing revenue growth to focusing on return on invested capital (ROIC).
- This led to a significant increase in share price despite a decrease in unit deliveries.
Consumer-Inspired Design
- PulteGroup prioritizes consumer feedback in home design.
- They build mock homes and conduct focus groups to refine floor plans based on consumer preferences.