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29min chapter
Ryan Marshall, President and CEO of PulteGroup Inc.
The Walker Webcast
Navigating Home Building Financial Strategies
This chapter explores the financial strategies of a major company investing $5 billion in land acquisition and home construction, addressing rising costs and maintaining high gross margins. It highlights innovative home designs, efficient production methods, and technological advancements in the industry, while discussing the affordability challenges faced by consumers. The chapter also examines shifting buyer demographics and the critical need for increased housing supply to address the growing affordability crisis in the market.
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