Ultimate Guide to Partnering®

257 -Unlock Google Cloud Growth: Dai Vu on AI, Partnerships & Marketplace

7 snips
Mar 5, 2025
Dai Vu, Managing Director of Google Cloud’s Marketplace and ISV Go-To-Market programs, shares insights on Google Cloud’s impressive growth, skyrocketing from $1 billion to a $48 billion run rate since 2017. He discusses the transformative role of AI and the emergence of AI agents, emphasizing partner collaboration to enhance the customer experience. With a focus on evolving marketplaces and strategic partnerships, Dai provides valuable advice for companies looking to thrive in the dynamic cloud landscape. He also reflects on adaptability and personal insights from his own career journey.
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ANECDOTE

Google Cloud's 12x Growth

  • Dai Vu joined Google Cloud when it was a $4 billion run-rate business.
  • In seven years, it grew 12x, reaching a $48 billion run rate and achieving profitability.
INSIGHT

Google Cloud's Marketplace Focus

  • Google Cloud prioritizes its Marketplace, making it the central route for co-selling and ecosystem partnerships.
  • This strategic decision aligns incentives and drives significant revenue growth.
ADVICE

Partnering with Google Cloud

  • Leverage Google Cloud Marketplace for greater influence on opportunities and faster time to value.
  • Collaborate effectively with Google's sales organization for increased deal sizes and higher win rates.
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