Y Combinator Startup Podcast How To Improve Cohort Retention with David Lieb | Startup School
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Nov 16, 2024 
David Lieb, a Group Partner at Y Combinator and former lead at Bump and Google Photos, dives into the vital concept of cohort retention for startups. He explains how tracking user return rates can gauge product success early on. Lieb breaks down methods for defining user cohorts and emphasizes the importance of measuring engagement trends. By understanding these metrics, entrepreneurs can refine their strategies to improve user experiences and drive growth.
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Measure Product-Market Fit
- Cohort retention is the best way to measure product-market fit quantitatively.
- It tracks the fraction of new users who continue using your product over time.
Late Realization
- David Lieb didn't understand cohort retention until a VC asked him about it during a Series A pitch.
- He realized his answer made no sense after Googling the term.
Track Cohorts
- Track individual groups of new users (cohorts) over time.
- This provides a clearer picture of user behavior than looking at the entire user base.