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Y Combinator Startup Podcast
How To Improve Cohort Retention with David Lieb | Startup School
Nov 16, 2024
David Lieb, a Group Partner at Y Combinator and former lead at Bump and Google Photos, dives into the vital concept of cohort retention for startups. He explains how tracking user return rates can gauge product success early on. Lieb breaks down methods for defining user cohorts and emphasizes the importance of measuring engagement trends. By understanding these metrics, entrepreneurs can refine their strategies to improve user experiences and drive growth.
29:22
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Quick takeaways
- Cohort retention is essential for understanding user engagement over time, as it highlights which groups of users continue to return to the product.
- Defining user actions for active engagement and choosing the right measurement timeframe are critical steps in accurately assessing retention rates.
Deep dives
Understanding Cohort Retention
Cohort retention is a vital metric for measuring the longevity of user engagement with a product. It tracks the percentage of new users who continue to actively use the product over designated time periods. Instead of evaluating the entire user base as a whole, focusing on distinct groups or cohorts allows for a clearer analysis of user behavior over time. By isolating users based on when they first interacted with the product, founders can more accurately assess retention trends and identify patterns that can inform product improvements.
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