Secrets To Scaling Your Ecommerce Brand Ep 152 - The Amazon Question
Amazon has 9.2% global market share in 2020. North America has 37.9% market share for online retail sales. These stats prove why many eCom brands have chosen to partner with the behemoth retailer. But the big question remains, “Is Amazon good for all brands?” In today’s episode, Jordan and Sean share pointers that will help you decide if you should go for Amazon or not. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Weigh what Amazon can offer to grow your brand.
- Know the limitations of Amazon when it comes to engaging your target customers.
- Your brand leaves a legacy, so invest in it!
- Amazon is a great place to validate your product. If you need to know what consumers get, Amazon can give you estimated projections.
- In terms of competition, you can protect your own market share when you make your product present in Amazon.
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