CSTG 209: This AI Tool Will Fill Your Board (Without Hiring More CSRs) With Brad Scruggs

Stop missing the calls that fill your board. In this episode of Can’t Stop the Growth, Chad Peterman is joined by Brad Scruggs, President and CMO of ZyraTalk, to talk about a simple but powerful idea: when you stop missing calls, you stop losing jobs.

Brad breaks down how HVAC and plumbing businesses are using AI-powered customer service representatives (CSRs) to capture more leads, reduce missed calls, and grow without hiring more people. Whether it’s after-hours coverage, overflow, or lead aggregator response times—AI is helping high-growth companies optimize their call centers and maximize every opportunity.

This episode is packed with tactical insights for leaders serious about growing their home service business. If you’re focused on building a culture of excellence, booking more jobs, and staying ahead of the curve—this conversation is for you.

Watch now to see how top operators are filling the board faster, without relying on more ads or more staff.

Additional Resources:

Brad on LinkedIn Learn more about ZyraTalk

Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

• Most service businesses miss 15–35% of their inbound calls. That’s real money walking away.
• AI-powered CSRs can respond instantly—nights, weekends, and during peak hours.
• Use AI to handle simple requests and free up live reps for high-value leads.
• Integration is simple, with many teams live within two weeks.
• Real-time data allows for continuous CSR coaching and improved conversion rates.
• Speed-to-lead with aggregators like Angi, Thumbtack, and Modernize is crucial—AI helps you get there faster.
• Many companies use AI as overflow backup, while others have made it their front line.
• Growth doesn’t have to mean more leads—it starts with booking the ones you already have.