Motley Fool Money The Battle For Breakfast
Sep 18, 2023
This week features Jason Moser, a Motley Fool analyst specializing in investment strategies. He discusses Kellogg's bold move to split its cereal and snack businesses, emphasizing the growing potential of the snack market. Moser shares insights on trends driving consumer preferences and the brand evolution of snacks like Pringles and Cheez-Its. The conversation also touches on TKO Holdings, the merger of WWE and UFC, and the challenges it faces, including fighter contracts and legal disputes shaping the future of sports entertainment.
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Kellogg's Split
- Kellogg's is splitting into two companies: Calinova (snacks) and WK Kellogg (cereal).
- This allows them to focus on different growth strategies for each sector.
Calinova's Focus
- Calinova, focusing on snacks and noodles, retains the ticker "K".
- It's considered the growth-oriented part of Kellogg's, with international cereal and popular snack brands.
Calinova's Power Brands
- Calinova's top brands include Pringles, Cheez-Its, and Rice Krispie Treats.
- Pringles, acquired in 2012, has doubled its business under Kellogg's.