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Kellogg's splitting its business to focus on snacks, growth potential in the snack industry, merger of UFC and WWE creating TKO Holdings, significance of class certification in a lawsuit, potential impact of a massive settlement on a new MMA organization, discussion on UFC contracts and Dana White's contender series.
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Quick takeaways
- Kellogg's is splitting into two companies, with one focusing on snacks and the other on cereal brands.
- KELANOVA, the company focusing on snacks, sees significant global growth potential and aims to leverage its strong brand recognition and global distribution to capture market share.
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Kellogg's Splitting into Two Companies
Kellogg's is splitting into two independently traded companies, KELANOVA and WK Kellogg. KELANOVA will keep trading under the existing ticker keg and focus on snacks, while WK Kellogg will focus on the cereal brands. Despite the split, cereal remains a popular choice for breakfast, especially among kids. The split allows WK Kellogg to concentrate on the strategies for cereal, while KELANOVA can focus on the growth potential of snacks.
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