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The Battle For Breakfast

Motley Fool Money

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Kelanova's Strategic Restructuring

This chapter examines the strategic restructuring of Kellogg's, emphasizing the launch of Kelanova, which targets growth in the snack and international noodle markets. It discusses trends in consumer preferences and highlights how prominent brands like Pringles and Cheez-Its contribute to the evolving landscape of the breakfast food industry. The conversation reflects on Kellogg's vision as it blends legacy with innovation, while also drawing parallels to the recent spin-off of Johnson & Johnson's consumer brands.

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