Chief Revolution Officer John DiJulius of the DiJulius Group discusses what it takes to attract a bunch of Tesla-driving, Peloton-riding, Starbucks-drinking, Apple-using, and Lululemon-wearing customers. Those brands are not trying to be all things for all people. They are unique, almost exclusive, yet have a cult-like customer base. Their customers are looking for superior products and services wrapped in a compelling experience that makes them feel better about themselves. Those brands are a status symbol of a lifestyle. They offer customers emotional affirmation and an affordable luxury that says, "if I buy this, I will be hipper, more attractive, more intelligent, and more popular."

You will learn:

Many times when a customer complains about the price it isn't because they were not willing to pay for it; it is because the experience didn't warrant it.
Why discounting your prices is just a race to the bottom.
Why it's a major mistake to allow cheap imitators to appear as your competition by reducing your prices.
How to deliver an experience epiphany for your clients.

Resources mentioned:

The Customer Service Revolution Podcast

Link to The Customer Service Revolution Conference Oct 5-6 in Cleveland, OH

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go over to our podcast page at https://thedijuliusgroup.com/the-customer-service-revolution-podcast to download it.

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060: How to Attract a Bunch of Tesla-Driving, Peloton-Riding, Starbucks-Drinking, Apple-Using, Lululemon-Wearing Customers