The Marketing Umbrella Podcast 085: Leveling the Marketing Playing Field with Sandro Okropiridze
Join the ranks of marketing mavens and startup enthusiasts as Sandro Okropiridze the mastermind behind STORI, unveils his entrepreneurial odyssey to becoming the CEO of an AI-powered branding revolution. In this episode of the Marketing Umbrella Podcast, Sandro shares the trials and triumphs encountered while transforming Stori from a straightforward no-code solution into a sophisticated social media storytelling powerhouse. His insights into customer-centric product evolution, the pivotal role of honest feedback, and the surprising truths about automation preferences will certainly encourage and enlighten anyone hungry to understand what truly powers innovation in today's fast-paced tech landscape.
Sandro Okropiridze, CEO of Stori, is a curious and visionary leader in the tech realm. He has transformed Stori from a no-code website development platform to a cutting-edge AI-powered brand automation platform. Sandro's expertise lies in the innovative application of AI in branding and marketing while advocating for the democratization of marketing tools. With Stori AI, he aims to revolutionize digital content creation.
Here are the key takeaways from the conversation:
Product interaction studies indicate that users favor a blend of automation and customization, challenging the assumption of a preference for fully automated solutions devoid of personalization or interaction.
AI's role in maintaining brand essence is to ensure that the content created aligns with a brand's DNA, demonstrating the potential of AI to automate yet personalize branding efforts.
Customer feedback, particularly from paying customers, plays a pivotal role in refining products, underscoring the necessity for businesses to actively engage with their customer base, listening attentively to their insights to guide product development effectively.
"Brand identity as a dynamic construct" emphasizes that a brand's identity evolves through interactions with customers and market changes, highlighting the importance of adaptability to audience perceptions and evolving trends.
Democratizing Marketing: A vision to make advanced tools accessible to all businesses, leveling the playing field and amplifying diverse voices.
As a closing thought, “mastering customer engagement involves the subtle art of balancing user desires with product scalability.”
Listen to the full conversation here:
Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474
Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR
Connect with Sandro:
Stori AI: https://storiai.com/
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To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com