The Mel Robbins Podcast cover image

The Mel Robbins Podcast

How a Waitress at Denny’s Built a Billion Dollar Beauty Brand: This Incredible Story Will Unlock Your Purpose!

Jun 8, 2023
01:09:37

Podcast summary created with Snipd AI

Quick takeaways

  • Trusting your intuition and embracing authenticity can lead to transformative opportunities and outcomes.
  • Despite facing rejections, significant financial struggles, and self-doubt, Jamie Kern Lima persisted in pursuing her dream of creating a purpose-driven brand.

Deep dives

Building a Purpose-Driven Brand

Jamie Cardenlyma, the founder of It Cosmetics, shares her journey of creating a purpose-driven brand. Despite facing numerous rejections and doubts, Jamie trusted her intuition and pursued her vision. She identified a problem in the beauty industry, specifically for people with skin issues, and wanted to provide a solution that made them feel seen and beautiful. Jamie's willingness to challenge the norms led her to showcase real people as models and demonstrate her product's effectiveness by taking her own makeup off on national television. Through authenticity and a deep understanding of her purpose, Jamie built a successful brand that resonated with millions of customers.

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