HawkeTalk 141: Jeff Krasno: Commune Founder & Wellness Industry Trailblazer
Sometimes it takes losing everything to realize what you truly need to heal. In this episode, I sit down with Jeff Krasno—a man whose life reads like a masterclass in reinvention. From playing bluegrass festivals to founding Wanderlust, one of the world’s biggest wellness movements, Jeff’s journey is proof that sometimes, the biggest breakthroughs come from the hardest breakdowns. Born into a peripatetic family, Jeff’s early years were marked by frequent moves across continents and the challenges of childhood hip dysplasia, shaping him into someone with a deep curiosity and a natural resilience.
As Jeff recounts his colorful path—from discovering prodigious talent that launched him into the music world to creating one of the largest wellness festivals in the world—he also reflects on the profound lessons learned along the way.
This episode dives deep into Jeff’s personal story, exploring how the breakdowns in his life—whether professional or health-related—ultimately led to breakthroughs. In the wake of his struggles, he created Commune, a digital platform dedicated to health and personal transformation, helping others connect with top experts in functional medicine, mindfulness, and personal growth.
In this episode:
(0:00) Introduction: Health as finding balance
(5:09) Childhood travels and language learning
(15:15) Meeting his wife in art history class
(24:31) Starting a record label in New York
(35:26) 9/11's impact and wife's yoga studio
(42:57) Creating Wanderlust wellness festivals
(53:36) Building Commune and leadership principles
(54:39) New book on benefits of doing hard things
(57:07) Embracing stress as an opportunity
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About Our Guest
Jeff Krasno is an entrepreneur, author, and wellness advocate whose career spans music, media, and holistic health. He is the co-founder and Executive Chairman of Wanderlust, the renowned global yoga and wellness festival, and co-founder and CEO of Commune, a platform offering courses, podcasts, and retreats with leading voices in well-being. A former RCA Records executive and founder of Velour Records, Jeff is also the host of the Commune podcast and author of Good Stress. Named to Oprah’s SuperSoul 100, he lives in Los Angeles with his wife, Schuyler—also a co-founder of Wanderlust and Commune—their three daughters, and four chickens.
Jeff Krasno
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