Creator Interviews: Amanda Goetz; I've spent the last 15 years building my career, not followers.
Sep 4, 2024
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Amanda Goetz, a two-time founder and four-time CMO, shares her inspiring journey through the marketing landscape. She highlights the importance of a growth mindset, drawn from her athletic background, in helping ambitious parents find success without burnout. Amanda discusses her strategies for building a personal brand on Twitter and the value of community engagement. She delves into monetization through newsletters and group coaching, emphasizing the need for authenticity and clear goals. Finally, she underscores the impact of support and accountability in business growth.
Amanda Goetz illustrates the significance of a growth mindset and authenticity, especially for creators aiming to monetize their work effectively.
She emphasizes the strategic importance of quality content, consistency, and community engagement in successfully building a personal brand on social media.
Deep dives
Amanda Goetz's Entrepreneurial Journey
Amanda Goetz's career began at Ernst & Young, where she managed the Entrepreneur of the Year program, analyzing founders and their businesses. She then transitioned into event planning as the brand manager for a celebrity wedding planner, overseeing numerous brand initiatives and weddings. This experience fueled her desire for entrepreneurship, leading her to establish her first tech company in the wedding industry. After honing her marketing skills and building a robust professional network, Amanda launched her second startup, House of Wise, to assist women in managing stress without relying on alcohol during the pandemic.
The Shift to Personal Branding and Content Creation
Amanda's pivot to personal branding came from her desire to monetize her growing audience while maintaining authenticity as a knowledge creator. She began by launching a newsletter to gauge interest in her ideas and ultimately set her sights on writing a book. Her approach to building a community around her expertise involved public accountability, allowing others to join her in the creator journey. This led to the successful launch of a community, where she shared her experiences and lessons learned, creating a space for mutual growth.
The Importance of Mindset in Scaling Business
Amanda emphasizes the need for a strategic mindset when moving from initial success to higher revenue goals, such as transitioning from 10K to 50K in monthly recurring revenue. She recognized the limits of her early pricing and service offerings and realized that to scale effectively, she needed to reassess her structure and value proposition. Engaging with a supportive community helped her identify pricing confidence and the value of her expertise. This led to clearer positioning of her brand in the marketplace, directly impacting her outreach and growth strategy.
Key Growth Strategies in Social Media
To build her personal brand, Amanda adopted a three-pronged strategy focusing on quality content, consistency, and community engagement. By committing to tweet three times daily and actively engaging with her audience, she cultivated a responsive and engaged following. Her pivotal moment came from an influential tweet that significantly boosted her visibility, illustrating the importance of relatable and authentic sharing. This experience inspired her to replicate her Twitter success on LinkedIn, where she has continued to grow her presence by sharing valuable insights and fostering connections.
Amanda Goetz, a two-time founder and four-time CMO, shares her career journey and why she decided to niche down into productivity. She discusses the importance of having a growth mindset and determination, which she learned from her experience as an athlete. Amanda also talks about the impact she wants to make in helping ambitious working parents achieve success without burning out. She shares her approach to building her personal brand on Twitter and the importance of showing up consistently. Amanda Goetz shares her experience of growing her social media following and monetizing her personal brand. She discusses the importance of quality content, consistency, and community engagement in building a following. Amanda also talks about her journey of monetization, starting with a newsletter and then expanding into sponsorships, collaborations, and a group coaching program. She emphasizes the need for value alignment and pricing strategy in order to scale and achieve financial goals. Amanda highlights the value of group coaching and the importance of practicing what you preach as a creator. She advises creators to slow down in the beginning, get clear on their mission, and operate from a place of abundance.
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