

JF3783: Building a $350M Portfolio Through Small Bay Industrial & Neighborhood Retail ft. Nikita Zhitov
Jan 12, 2025
In this engaging conversation, Nikita Zhitov, owner of City Plat—a commercial brokerage with a stunning $350 million portfolio—shares insights into his journey in real estate. He discusses the strategic advantages of investing in small bay industrial and neighborhood retail properties. Nikita emphasizes discipline in acquisitions and the challenges of wearing both broker and investor hats. He also reflects on lessons learned from past investments and unveils exciting new projects in the Raleigh area, shedding light on the evolving market.
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Episode notes
Investment Discipline
- Avoid saying yes to every project, no matter how interesting.
- Stay disciplined and focused on your investment criteria to prevent losses and stagnation.
Small Bay Advantage
- Small bay retail and industrial offer better risk mitigation than big box spaces.
- They are easier to backfill with smaller tenants and require less downtime and concessions.
Equity Sharing with Brokers
- Offer brokers equity in deals to incentivize them to bring off-market opportunities.
- This strategy helps build relationships and access deals not readily available.