In this episode, illustrator and designer Anita Cheung shares her incredible journey from yoga teacher to creative studio owner. She discusses the art of reinventing oneself and the essential lessons learned from her business pivots. Anita emphasizes embracing change and up-leveling failure tolerance, along with practical tips for enhancing personal branding. Plus, she reveals her Top 10 Tips to elevate any brand and website, making it a masterclass in creative entrepreneurship you won’t want to miss!
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question_answer ANECDOTE
Anita's Career Reinvention Journey
Anita Cheung pivoted from wellness business ventures into design, reflecting her evolving interests and identity.
Her journey included starting Social Yoga, opening a meditation studio, then becoming a designer.
insights INSIGHT
Work Is Not Our Identity
Work should not define our identity or self-worth because people and interests evolve.
Releasing fear of others' opinions frees us to authentically pivot and grow.
volunteer_activism ADVICE
Practice Being Bad at Things
Regularly challenge yourself to try new things and embrace failure as a learning opportunity.
Decoupling failure from shame boosts resilience and creativity in business and life.
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2025 has been a year of pivots, restarts, and beginning again. So this week on the pod, we’re talking about reinventing yourself and your website!
To do that, I’m joined by yoga-teacher-turned-meditation-studio-owner-turned-designer Anita Cheung AKA Neets!
Anita has pivoted business topics, models and personal brands many times over the past decade, and she’s here to share the lessons she’s learned, as well as to offer practical advice for adapting our virtual presence as we evolve.
Tune in to hear about:
Anita’s biggest lessons learned from starting over multiple times
Ways to embrace change and up-level your failure tolerance
How to reinvent yourself when you want to…
…VS How to pivot when it’s forced on you by hard times
Whether or not you should brand yourself as your name
& a HUGE permission slip to abandon your niche
Then in the second half of the episode, Anita teaches us her Top 10 Tips to Elevate Your Brand & Website. It’s a branding & web masterclass you won’t want to miss, just for Off the Grid listeners!
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