Listener Mail: Finding Balance with Tech & CPA Pipeline Problem
Jan 30, 2024
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Topics explored in this podcast include working as a TurboTax preparer, barriers faced by career-changers entering public accounting, root causes behind accounting's heavy workloads, licensing rules and firm profitability shaping experiences, the norm of using bank statements for loans in Puerto Rico, creating a 'paralegal' type license in the accounting field, ways to mitigate busy season, and the importance of hiring experts and building client relationships.
Addressing age discrimination and improving job opportunities for career changers in public accounting by streamlining education requirements and increasing market prices.
The need to reshape the CPA brand and address the profession's image problem by raising market prices ethically to incentivize higher firm profitability and reduced working hours.
Streamlining processes and utilizing technology within accounting firms to improve operational efficiency, attract clients, and ensure sufficient skilled technicians for quality service and financial success.
Deep dives
Challenges Faced by Career Changers in Public Accounting
This listener recounts their frustrating experience trying to break into public accounting as a career changer. Despite completing the necessary education and passing the CPA exams, they faced age discrimination and struggled to find suitable job opportunities. The listener suggests that the CPA profession should focus on streamlining the education requirements and driving market prices higher to incentivize firm owners to pay employees more and reduce working hours.
The Decline of the CPA in Industry
This listener highlights the shift in the accounting department's role in public companies, describing how it has become more compliance-focused, leaving other functions like F P & A and data analytics to handle forward-looking financial analysis. As a result, the listener argues that the CPA brand has lost its dynamic appeal and is seen as restrictive, contributing to the profession's image problem. They suggest raising market prices in a well-regulated manner to increase incentives for firms to pay employees more and reduce work hours.
CPA Business Model and Pricing
This listener emphasizes the need to address the CPA firm's business model to improve profitability, which could enable higher employee compensation and fewer working hours. They compare the pricing structure of other professions like lawyers, engineers, and financial advisors, stating that factors like how clients directly pay for services influence higher profitability in those fields. The listener suggests that addressing pricing issues ethically would incentivize firm owners to pay staff more. They assert that focusing on driving market prices higher, rather than pursuing overtime pay for staff, would better address the CPA pipeline problem.
Streamlining processes and increasing the number of technicians to boost revenue
The podcast episode discusses the importance of streamlining processes within accounting firms in order to increase productivity and revenue. By implementing efficient workflows and utilizing technology, firms can enhance their operational efficiency and attract more clients. Additionally, the episode emphasizes the significance of having a sufficient number of technicians with the necessary skills and expertise to handle client work. This not only improves the quality of service provided, but also contributes to the growth and financial success of the firm.
Challenges of transferring CPA licenses between states and the need for a non-CPA track
The podcast delves into the challenges faced by CPAs when transferring their licenses between different states. It highlights the complexities and varying requirements imposed by state boards of accountancy, which often hinder the process. The episode specifically mentions the case of a CPA who encountered difficulties in transferring her license to Connecticut due to their strict experience requirement. Moreover, the episode suggests the need for creating a non-CPA track within the accounting profession, which would have lesser certification and education requirements than a CPA, allowing individuals to be part of the profession without pursuing the full CPA license. This would provide alternative career paths and address the current limitations and exclusivity within the profession.
This week, Blake and David Leary sort through the mail and respond to a variety of listener emails and voicemails. Amongst the topics covered, they explore working as a TurboTax preparer to barriers faced by career-changers entering public accounting. They go on to debate the root causes behind accounting's heavy workloads and offer perspectives on how licensing rules and firm profitability shape experiences.
Thanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.
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