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6 Figure Creative
#313: Case Study: The Solo Freelancer Earning $1 Million Per Year
Jun 18, 2024
Discover how a solo freelancer earns over $1 million annually by seeking inspiration outside his industry. Learn about creating income stability, dealing with setbacks, and implementing monthly rates for freelance work. Explore marketing strategies, subscription models, and the Blue Ocean Strategy in the creative world.
28:56
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Quick takeaways
- Diversifying client acquisition channels prevents vulnerability and ensures business continuity.
- Seeking inspiration from diverse industries fosters creativity and aids business evolution.
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Importance of Diversifying Client Acquisition
Relying on a single source for client acquisition can lead to vulnerability, as discussed in the podcast. An example shared highlighted how dependence on a Facebook ad account caused a significant traffic drop when the account was blocked. To recover, the individual diversified by learning new ad platforms like Google and YouTube ads. This experience emphasized the importance of having multiple strategies to acquire clients to avoid a complete business disruption.
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