Darren Prince is a sports and celebrity agent who has represented Muhammad Ali, Magic Johnson, Pele, Joe Montana, Smokin’ Joe Frazier, Dennis Rodman and Hulk Hogan, among many others.
He's also sober for a decade after a brutal struggle with opiate addiction.
Finally (and most importantly—to me), he's a friend.
We've spent the past year working on his memoir, Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top, and I'm thrilled to say that it's the first release from the Light Hustler Publishing imprint. Already an international bestseller in four countries, the book has been making waves all over.
In this episode, we discuss what role trauma plays in addiction, why to wait until you have some sobriety under your belt before going public and how Magic Johnson saved Darren's life, among many other things.
On Good Authority: Publishing the Book that Will Build Your Business