The Think Media Podcast 442: How He Gets 40K VIEWS Per Day with 'Boring' Videos (Step by Step)
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Sep 4, 2025 Jon Acampora, a YouTube educator and Excel expert with over 661,000 subscribers, shares insights on how he earned $65,000 from a single Excel tutorial. He discusses the significance of blending short and long-form content to engage audiences effectively. Jon also highlights the emotional challenges of navigating YouTube's evolving landscape and the importance of building community relationships. He emphasizes the value of storytelling in educational content and provides strategies for aspiring creators to thrive in the competitive digital world.
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$65K From One Evergreen Tutorial
- Jon Acampora made $65,000 from AdSense on a 10-year-old Excel pivot table video that now has over 15 million views.
- The video still gets ~1,500 weekday views and continues to produce steady income.
Power Of Transformation Thumbnails
- A thumbnail that shows a clear before-and-after transformation drives curiosity and clicks.
- Jon credits his pivot-table video's split-screen thumbnail for signaling promise and attracting long-term viewers.
Storytelling Boosts Technical Tutorials
- Embedding a short story or character (Andy) made a technical tutorial relatable and memorable.
- Storytelling transformed the pivot-table lesson from dry instructions into a problem-solution narrative.
