In marketing, there are lots of applications in AI and machine learning (ML), from recommendation engines to predictive analytics and beyond. At the company Adgorithms, there are even more ambitious projects underway - like automating the process of marketing altogether by having a machine run and generate ads, or test and spend the marketing budget of a company. Or Shani, CEO of Adgorithms, focuses on the quantitative aspects and optimization of online advertising, using algorithms to improve advertising processes. In this interview, Shani talks about how Adgorithms' smart marketing platform "Albert" meshes with humans’ role in marketing, and also discusses how these roles might change over the next 5 to 10 years as we move towards ever more automated marketing processes.