The Game with Alex Hormozi 17. Attraction Offer. Free Presentations. | $100M Lost Chapters Audiobook
87 snips
Nov 14, 2025 Discover how attraction offers and free presentations can transform customer acquisition. Learn about the power of captivating presentations, illustrated by a Ferrari giveaway that pre-sells audiences. Alex shares insights on structuring free dinner events and multi-day challenges to convert cold traffic. Delve into the core beliefs that presentations must address to overcome buyer objections. Finally, explore the importance of long-form content, as more exposure leads to trust and higher-ticket sales.
AI Snips
Chapters
Transcript
Episode notes
Ferrari Hook At A Marketing Talk
- Alex describes attending a marketing talk that promised a Ferrari to anyone who opted in and demonstrating the persuasive power of presentations.
- He was sold by the narrative and education before any direct sales pitch was made.
Presentations Close The Information Gap
- Presentations bridge the information gap by educating buyers enough to make a purchase decision.
- They work best for complex or expensive offers because they win attention and allow longer explanations.
Run Free Dinner Presentations
- Use free dinners as 60–90 minute presentations and pitch a lower-ticket offer at the end.
- Aim to convert ~25% to the lower offer, then convert ~33% of those to a higher-ticket upsell.