The Dynamic Duo of Sports Marketing with Knight Eady Founders David Knight and Michael Eady

"Understanding your purpose and why you're doing what you're doing is the number one thing."

Entrepreneurs David Knight and Michael Eady were just two friends with one vision that led to the creation of Knight Eady, a sports marketing organization that has made a substantial footprint in Birmingham, Alabama. During this episode, these two entrepreneur leaders will dive into the purpose behind their mission and their philosophies on running a team.

Every activity that comes out of Knight Eady revolves around one message, that "sports can be a powerful change agent." Eady and Knight started developing their brand after a Steel City Invitational youth basketball tournament held at Samford University. Since then, Knight Eady has shared their passion of creating memorable events for athletes and spectators with the state of Alabama. The way they look at high school organized sports is that these games may be the last time a parent or a grandmother gets to watch their athlete play in a game if they don't intend on furthering their athletic career.

"We need to do our very best to make this the most memorable experience they can ever have."

When we are old, worn, and grey, all we have is our memories; Knight Eady helps create great ones. What drives this dynamic duo? Faith, a clear vision, and their team. "We all want to do really really good work." Each member of the Knight Eady team is required to give a 12-minute TED talk on their life upon being hired, as a way for the team to get to know them as soon as they join the family. Knight and Eady continue to build their business and their friendship as their company is continuously growing throughout Alabama and the Southeast.

"We've built up trust in our friendship and professional life leading up to Knight Eady and its just carried into the office."

We hope you enjoy this podcast as much as we enjoyed recording it.

For more information on The MindSide: Sport's and Performance Psychology, please visit www.themindside.com