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The Startup Playbook Podcast Ep210 – James Fuller (Co-founder & CEO – Hnry) on turning a spreadsheet into platform processing $2.6B
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May 1, 2025 James Fuller, Co-founder & CEO of Hnry, shares his journey of transforming a simple spreadsheet into a powerful tax automation platform, processing $2.6B annually. He discusses the unique advantages and challenges of being a husband-and-wife founding team, including navigating their personal dynamics. The duo focuses on fairness in their pricing strategy and the importance of customer feedback in shaping their service. James reflects on overcoming tough moments in their startup journey, highlighting resilience and the support of their community.
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Husband-Wife Founders' Strength
- James Fuller and his wife Claire co-founded Hnry and aligned deeply on business vision and journey.
- Their strong bond helped them persevere through tough startup challenges together.
Role Clarity Eases Founder Conflict
- Clear delineation of responsibilities helps James and Claire manage work disagreements effectively.
- Trusting each other's decision-making in their roles prevents conflicts spilling into personal life.
From Spreadsheets to Startup
- Hnry began as spreadsheets to solve James and Claire's personal tax tracking struggles.
- Their friends found value and spread the spreadsheets, indicating a market opportunity.