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The Strength Coach Podcast

Marketing to Athletes with Vince Gabriele

Oct 28, 2023
57:15

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Highlights of Special Episode 367.5

Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"Marketing to Athletes"

We spoke about:

  • Why he stopped working with athletes during COVID
  • Why he started again
  • the GRIT Athlete Program
  • Why you need a separate brand from your main business
  • Facility considerations and mixing adults with athletes
  • Using the scarcity trigger
  • "Go where the fish are"- Who is going to buy this program
  • Why you need to keep "Pouring gas on the fire"
  • How to use sponsorships to your advantage
  • Licensing the GRIT program
  • Much More!

Want a recording of Vince's masterclass? Send an email to Vince with StrengthCoach in the subject header

Check out the book we talked about in the show: Big Book of Marketing for Gym Owners :

 

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