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Highlights of Special Episode 367.5

Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"Marketing to Athletes"

We spoke about:

• Why he stopped working with athletes during COVID
• Why he started again
• the GRIT Athlete Program
  • using a simple website
• Why you need a separate brand from your main business
• Facility considerations and mixing adults with athletes
• Using the scarcity trigger
• "Go where the fish are"- Who is going to buy this program
• Why you need to keep "Pouring gas on the fire"
• How to use sponsorships to your advantage
• Licensing the GRIT program
• Much More!

Want a recording of Vince's masterclass? Send an email to Vince with StrengthCoach in the subject header

Check out the book we talked about in the show: Big Book of Marketing for Gym Owners :

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Thanks for Listening!