The Smart Passive Income Online Business and Blogging Podcast SPI 539: The NEW Creator Economy with Roberto Blake
4 snips
Jan 5, 2022 
Roberto Blake, a creator with over 540,000 YouTube subscribers, dives into the evolving creator economy. He discusses how aspiring creators can thrive amidst competition by focusing on audience engagement and cultivating loyalty. Blake redefines the American Dream, emphasizing lifestyle design over traditional career paths. He also touches on the influence of 'Squid Game' and its impact on content creation. Listeners are encouraged to find their unique voice and embrace intentionality in their creative endeavors for greater fulfillment.
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Overcoming Market Saturation
- Focus on creating quality content and representing underserved niches.
- Don't worry about market saturation; instead, focus on your unique value.
100 Crappy Videos
- Commit to creating 100 videos, regardless of quality, to build consistency and learn.
- Focus on the process, not the outcome, to gain experience and find your voice.
Platform-Agnostic Content
- Create platform-agnostic content adaptable to various platforms.
- Repurpose long-form content into short clips for wider reach.
