The GaryVee Audio Experience How to Think About Marketing and Social Media Today | CNN Interview
Sep 1, 2021
In a recent discussion, insights on social media's pivotal role in marketing take center stage. The conversation highlights the importance of creating consumer-centric content to achieve success. Adaptation to short video formats, especially on TikTok, is emphasized as essential for relevance. Additionally, the dialogue explores the intersection of social media and personal ambition, including aspirations like owning a sports team. Emotional narratives about family and identity add depth to the discussion, showcasing the connection between personal stories and professional journeys.
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Underpriced Attention
- Understand where media is overpriced and underpriced.
- Buy underpriced attention on platforms like Facebook, Instagram, LinkedIn, and YouTube.
Content Strategy
- Short-form content (pictures, short videos) thrives on platforms like TikTok where people engage with it.
- Longer-form content (docuseries) works well on YouTube, Facebook, and Instagram where viewership is higher.
Message over Medium
- Focus on the message, not the medium.
- Prioritize consumer attention over specific platforms.