Achieve Your Goals with Hal Elrod

575: How to Go From Broke to a $100 Million with Rebecca Minkoff

6 snips
Feb 26, 2025
Rebecca Minkoff, a world-renowned fashion designer and entrepreneur, shares her inspiring journey of building a $100M brand from humble beginnings. She discusses how she turned a single handbag design into a global success and faced setbacks during the pandemic, losing 70% of her business overnight. With honesty, she emphasizes that fear can be a powerful motivator for growth and success. Listeners will learn the importance of taking risks, the art of pivoting in challenges, and essential questions to consider before starting a business.
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ANECDOTE

From Clothing to Bags

  • Rebecca Minkoff's initial clothing line struggled for four years.
  • It wasn't until she designed a bag, the 'Morning After Bag', that her brand took off.
ANECDOTE

The Daily Candy Effect

  • Daily Candy, an email newsletter, featured the 'Morning After Bag'.
  • This led to rapid sellouts and further orders, sparking the brand's growth.
ADVICE

Quality over Quantity

  • Focus on creating a few high-quality products rather than many.
  • The constant demand for new products can be overwhelming and unsustainable.
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